According to a recent poll conducted by eMarketer Research, approximately 84% of
all website owners said they are not satisfied with the "bottom line"
revenues generated by their websites. On the flip side, 10% of respondents said
their website revenues have far exceeded their expectations, and are extremely satisfied
with their results.
Many people think that in order to succeed with their website all they have to do
is to build it! Their mentality is "If you built it, they will come" but
this is rarely the case.
Your website needs an audience and to achieve this properly you need to market
your website efficiently. 90% of all websites fail miserably by
not taking steps necessary to successfully advertise.
The end result is a website that generates increased revenues and sales leads.
Great ways to market your business online are through search engines such as Google,
Yahoo and Microsoft Bing. There are two methods to promoting your business through
search engines, one is Pay-Per-Click (PPC) and the other is optimizing your website
known as Search Engine Optimization (SEO).
Pay Per Click (PPC)
Pay per click is a simple type of paid advertising that search engines offer. It
requires a bid in dollars and/or cents on a "per click" basis, which translates
in your company paying the bid amount every time the search engine directs a visitor
to your website.
Search Engine Optimization (SEO)
Part of our plan of attack revolves around getting those keywords into places on
your website where they will be attractive to search engines. The process of doing
this is known as search engine optimization.
In addition, to enhance and to make your presence known in terms of awareness or
increase sales is the use of some form of direct media.
What is direct media?
It is content that can be issued in many forms which captures attention and communicates
a message which may or may not invoke a response. A few typical forms used today
are email advertising through email marketing, company product and service brochures,
video presentations and interactive kiosks, Google videos and online webinars.
Whichever method(s) you decide to implement, a fundamental strategy or plan should
be put in place to make sure you are reaching your set goals. This includes activities
such as the following:
- Know your prospective market
- Budget restraints
- Ensuring proper marketing content is in place
- Ensuring proper sales funnel is in place to help guide prospective customers to
engage with your company
- Market your channels
- Measure Results
- Take corrective action to ensure you are on target